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Kokopelli gift store in Williams assumes new ownership under Jeremy Peasley
Gift store offers Native American items, souvenirs, local discounts and more

Kokopelli in downtown Williams is under new ownership after Jeremy and Emily Peasley purchased the gift store earlier this year. (Morgan Smith/WGCN)

Kokopelli in downtown Williams is under new ownership after Jeremy and Emily Peasley purchased the gift store earlier this year. (Morgan Smith/WGCN)

WILLIAMS, Ariz — Conveniently located in downtown Williams, Jeremy and Emily Peasley have recently taken over operations at Kokopelli gift shop. The Peasley’s became the new owners of the shop in late May after the passing of Jeremy’s mother, Andrea Peasley.

The store was first opened by Andrea 15 years ago and was originally named "Roxie’s". After the ownership was taken over by Jeremy and Emily, they used the money they inherited and poured it back into the store to keep her memory alive.

“We’re excited that (we could take over). We’re still selling what she had and then adding a little bit more to make it as beautiful as she was,” Jeremy said.

The couple decided to rename the store Kokopelli after the bracelet Andrea always wore when at the store. The original Kokopelli is named after the fertility deity of humans and agriculture, and is regarded with great respect by many cultures.

The store displays the deity inside its lettering, and utilizes the classic Arizona turquoise on both the sign and the outside of the store. Inside, the couple sells many healing crystals and native jewelry. Their other merchandise includes Route 66 and Grand Canyon Brewing Company merchandise, owned by Jeremy’s brother, John Peasley.

The Peasley’s expressed excitement in moving forward with the store and have decided to make some renovations to make the shop uniquely theirs. Inside, Jeremy has already starting renovations to better display the work they have to offer and add his own flare to the place. He has added rustic repurposed metal roofing and stained wood shelving to give the place a welcoming cabin feel and to give customers an idea of how their décor could look in their own home.

Much of the merchandise in Kokopelli is handmade by local artists and the Peasley’s themselves, including woodcarvings, embroidery, native pottery, earrings and more.

“We have a little bit of everything for everybody,” Emily said.

Emily said that many of the handmade earrings were previously made by Andrea and she will be continuing to make more herself.

Going into the new year, the Peasley's said they hope to focus more on quality over quantity in the store.

“We want to do higher skill rather than just what everyone else has. Everything I want to bring in here is going to be in house,” Jeremy said. “All the embroidery and screen printing on hats, shirts, jackets and sweaters I’ll be doing myself.”

Each week Kokopelli is offering daily discounts on a variety of items:

Mondays — 10% off keychains

Tuesdays — Buy two get one half off for drinkware

Wednesdays — Buy three get one free raw stones

Thursdays — 10% off art and home decor

Fridays — Buy four get two free for crystal jewelry

Saturdays — 15% off dresses

Sundays — Locals get 10% off

The Peasley’s explained that once the holidays slow down, they are ready to nail down the small details in the shop and bring in more handcrafted items to add to the uniqueness of the store.

Kokopelli is open seven days a week and is located at 133 West Route 66 in Williams.

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