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Fri, Jan. 28

Support Williams' businesses this holiday by buying local

Williams Visitor Center employees unveil improvements made with a grant from the Historic Route 66 Association of Arizona May 21.  (Submitted photo)

Williams Visitor Center employees unveil improvements made with a grant from the Historic Route 66 Association of Arizona May 21. (Submitted photo)

WILLIAMS, Ariz. — Hidden in the busy holiday shopping frenzy last week was Small Business Saturday, a day dedicated to supporting local companies on the busiest shopping weekend of the year.

Although the day is past, the Better Business Bureau Serving the Pacific Southwest (BBB) encourages consumers to continue shopping their local businesses for holiday gifts.

Launched in 2010, Small Business Saturday was created to pledge a commitment to small businesses as the core of every thriving neighborhood. Now more than ever, they need the support of their local community as they compete with big deals from large companies.

Shopping locally keeps dollars spent in the local economy and celebrates the diversity of businesses. While the demand of online shopping remains high this year, BBB offers a few tips to keep local businesses in mind:

• Shop small and smart: Take a stroll downtown and try a new restaurant, activity or local shop. Purchase unique gifts for family and friends whether they live close by or across the country.

• Purchase gift cards: Help your favorite restaurant, venue or shop by paying for products and services for friends and family to use in the future.

• Spread the joy: Spur the conversation and share your positive experiences by leaving reviews on social media. Be kind with reviews.

BBB encourages businesses to operate with integrity, and helps consumers make wise marketplace decisions.

About the Better Business Bureau Serving the Pacific Southwest

For more than 100 years, the Better Business Bureau has been helping people find businesses, brands and charities they can trust. Incorporated locally in 1938, BBB Serving the Pacific Southwest serves Greater Arizona and Southern California, providing critical tools to ignite success including mentorship, online products and access to capital.

Information provided by the Better Business Bureau via the Prescott Daily Courier

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