Elephant Rocks Golf Course in Williams now open for season
WILLIAMS, Ariz. - After a short delay because of a late winter snowstorm, Elephant Rocks Golf Course now has all 18 holes open for play.
The course was originally scheduled to open on March 4, but Mother Nature had other plans. Williams received 14 inches of snow over a four-day period between Feb. 28 and March 3.
Although the snow delayed the course opening, Golf Course Manager Scott Little said it did help the course conditions.
"A little extra moisture is always good on a golf course," Little said.
After waiting for the snow to melt, the course opened the "old" nine holes on March 14. On opening day, 27 golfers took to the course. The second nine holes opened on March 18.
"We have all 18 open and looking good," Little said.
Little started managing Elephant Rocks before the start of the 2013 season. The course saw its best year for total revenue on record in 2014.
The city owned golf course made $618,231.10 in 2014. The previous year the course made $548,104.95. Officials only have computerized records of revenue history dating back to 2007. The second highest revenue-generating year in that time period was 2009 with $601,743.26.
Little attributed the successful 2014 season to good weather allowing the course to open early, the city's competitive pricing structure, more people buying season passes, phenomenal course conditions, and an increase in events held at the golf course.
This year, Little hopes to keep that momentum going, although he said it depends on whether Williams has favorable golf weather.
"There's no reason it shouldn't be as good this year as it was last year," he said.
Little said he wants to keep people coming back to Elephant Rocks based on the positive experiences they have at the course.
"My main goal is to create a customer base through customer service, so continue to treat people that come here really well and maintain repeat play," he said.
So far this season, Little already has three new season pass holders. He hopes to either meet or exceed the amount of pass holders the course had last year.
"There's a good group of regulars that will always buy the season pass, but this year I have good early signs that we'll have even more," he said. "I've already sold a few memberships to some Flagstaff customers that like making the drive."
In early April, the golf course will begin offering a limited restaurant menu of hotdogs and sandwiches. In early May, the full-service restaurant will be open for business.
Besides the golf revenue, Little hopes to book about 10 weddings at Elephant Rocks this year, and five are already scheduled.
Elephant Rocks also has several fundraising golf tournaments already planned for this season, including one for SAVE-Meant to Rescue on May 16, one for the Williams Volunteer Fire Department on June 6, one for the Williams-Grand Canyon Chamber of Commerce on July 25, and one for the Williams Aquatic Center on Aug. 29. Additionally, a Ladies Invitational for golfers all over northern Arizona will take place on July 23.
More information about Elephant Rocks Golf Course is available at (928) 635-4935.