Editorial: Be a knowledgeable host
We welcome the sound of motorcycles expected to roar into town tomorrow through the weekend when the Arizona State Harley Owners Group (HOG) returns for their annual state rally. We've missed the HOGs the last several years and were honored when we learned last year they selected Williams over Tucson and Kingman for this year's event.
While chamber officials and local businesses have been busy preparing for the HOGs' return, it's also up to us to make not only the HOGs feel welcome, but all visitors to our area as well. Unfortunately, it is human nature to remember bad things over good when discussing travels and experiences with friends. Let's do all we can to create positive memories for our guests.
It's no longer a secret that Williams, Arizona is a great place to visit. You can be a huge part of the success of each and every event that attracts visitors. It doesn't matter if you are a business owner or a full- or part-time resident, you can make a difference.
You can help by maintaining your property. Clean the exterior of your residence or business. Brighten up the community by painting. Rid your property of weeds and debris. It doesn't take a lot of money to show you care.
When approached by a visitor, be friendly. Answer their questions. Provide directions to your favorite hangouts and let folks know where you like to eat. Never forget that tourism is our lifeline. Without guests, many of us would not have a place to work.
We all should be proud of where we live and become educated enough about our area to share what we know with our visitors. Find out why everyone is coming to Williams. Attend a parade, rodeo or special event. Spend some time pretending to be a tourist in your own town. See firsthand what the Williams-Forest Service Visitor Center offers not only tourists, but also locals. There's tons of free literature about our area and the staff is more than happy to tell you everything you want or need to know. A little effort goes a long way.
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