Williams Chamber selected as a winner at Governor's Conference
Organization recognized for partnering with Arizona ROCKS
WILLIAMS - The Williams-Grand Canyon Chamber of Commerce received the top award for Cooperative Marketing at this year's 30th annual Arizona Governor's Conference for Tourism for their participation in the regional marketing program called Arizona ROCKS. Communities throughout the state submitted projects for review by the Arizona Office of Tourism for recognition.
Rhonda Rosinski, President and CEO of the Williams Chamber, took center stage on July 13 to receive the award on behalf of the Arizona ROCKS communities (Page/Lake Powell, Navajo Nation, Hopi and Williams). Arizona ROCKS is a cooperative marketing partnership comprised of four northern Arizona communities that make up a significant portion of northern Arizona - Williams, Navajo Nation Tourism, Hopi Tourism, and Page/Lake Powell. The proximity and the natural cultural connection of the communities provide a great opportunity to cross promote to tourists in a cost effective program.
"The Williams Grand-Canyon Chamber of Commerce is very honored to have been named along with this prestigious award. The Arizona ROCKS program has been a collaborative effort of the Chamber and Mike Finney, president of Arizona Communications Group, for many years," said Rosinski.
The objective of the Arizona Rocks program is to encourage writers and editors to create articles that increase awareness of the diversity of tourism product in the region. Increased awareness by the consumers through travel stories in publications and online is a very cost effective way to promote with the goal of increasing tourism revenue in northern Arizona.
The program encourages the media to write about the destinations to entice visitors to come to the region, extend their stays, and visit multiple communities. The marketing outcome of gaining press coverage is a benefit to Williams, the region, and to the state. The Arizona ROCKS program has gained over $10 million in ad equivalent media coverage (the cost of buying advertising equivalent to the amount of print editorial) since the program's inception in 2004.
Williams has been featured in publications that include: USA Today, Dallas Morning News, Chicago Tribune, About.com, Highroads, Sunset and the LA Times.